Guinness: Wheelchair Basketball, With A Twist

“Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character.” So goes the voiceover for this powerful, expertly shot new Guinness commercial featuring a wheelchair basketball game that isn’t quite what it seems. I really like it…the copy, cinematography, and music (The Cinematic Orchestra’s “To Build a Home”) all work for me. Most of all, I like the message about the importance of friendship and inclusion. Some are finding that message to be troubling, including this blogger who has a well-written response about why she is not a fan, to put it mildly. So what do you think?

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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