Guinness: Wheelchair Basketball, With A Twist
September 5, 2013 Leave a comment
“Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character.” So goes the voiceover for this powerful, expertly shot new Guinness commercial featuring a wheelchair basketball game that isn’t quite what it seems. I really like it…the copy, cinematography, and music (The Cinematic Orchestra’s “To Build a Home”) all work for me. Most of all, I like the message about the importance of friendship and inclusion. Some are finding that message to be troubling, including this blogger who has a well-written response about why she is not a fan, to put it mildly. So what do you think?