Dick’s Sporting Goods Has A Very Real Football Spot
July 17, 2013 Leave a comment
Quietly, Dick’s Sporting Goods has made some great commercials. There was this Father’s Day spot from last year, and a very realistic baseball ad from the spring. Dick’s new football commercial is a similar, and very worthy successor to the baseball spot. The one take style is extremely compelling and in the words of Adweek, “it’s reminiscent of the actual process of playing football in a way that few ads—hell, few movies—really are.” It focuses on the action before the action we usually see. Very nice work.