Dick’s Sporting Goods Has A Very Real Football Spot

Quietly, Dick’s Sporting Goods has made some great commercials. There was this Father’s Day spot from last year, and a very realistic baseball ad from the spring. Dick’s new football commercial is a similar, and very worthy successor to the baseball spot. The one take style is extremely compelling and in the words of Adweek, “it’s reminiscent of the actual process of playing football in a way that few ads—hell, few movies—really are.” It focuses on the action before the action we usually see. Very nice work.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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