The Kia Cadenza Shines At A Reunion
June 6, 2013 Leave a comment
Class reunions seem inherently awkward. Kia is a rapidly improving car company which in the past hasn’t received much respect. So it seems appropriate that the Kia Cadenza would be introduced with the line “Remember that girl you didn’t notice in high school? We’re a lot like that.” The commercial has sexy shots of the New York City skyline that are accompanied by a sexy woman (Theresa Moore) driving the car. Class of 1993? Wow, she’s looking amazing…especially for a 38 year old. The song playing in the spot is the InFiction remix to “Let’s Dance”, by David Bowie. I don’t know if the luxury message will truly resonate, but as the ad says…it’s impossible to ignore.