New Era’s Quiet And Classy Tribute To Jackie Robinson
April 18, 2013 Leave a comment
This New Era ad debuted on April 15, Jackie Robinson Day in Major League Baseball. Robinson’s legacy became even more pronounced this year with the release of biopic 42, which debuted at #1 at the box office. New Era’s spot is a great piece of work. Over a calm narration, it features different people in black-and-white tipping their caps. And it’s revealed that these people are tipping their hats at a cute young boy, wearing a Jackie Robinson shirt and bright blue Brooklyn Dodgers cap (the only color in the commercial.) The boy then tips his cap when he arrives at Jackie Robinson Playground, and we see an impact of Robinson’s legacy. Simple, quiet, and classy.