Kmart Will Ship Your Pants

It’s kind of crazy that I hadn’t seen Kmart’s “Ship My Pants” (created by Draftfcb) until today. It’s gone wicked contagious (I’m so sick of the term “viral”) since being uploaded to YouTube on April 10. More than 10 million views…wow. According to AdFreak, “Ship My Pants” has an astonishing one share for every nine views. Anyway, the commercial itself follows the Booking.com method of copy that only sounds vulgar. But I think it does a better job. And we learn that Kmart can ship your pants, ship your drawers, ship your nighty, and ship your bed! For free! Useful, funny, and punny. A winning combination. For now it’s only online, but a TV run should be coming soon. If you haven’t already seen it, here it is. You’ll probably react like a tittering twelve year old.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to Kmart Will Ship Your Pants

  1. Pingback: Ship My Pants! Is Kmart Being Smart? | rsmithing

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