Amazon’s Kindle Paperwhite At The Beach…Featuring A Same-Sex Marriage
March 3, 2013 Leave a comment
This commercial for Amazon’s Kindle Paperwhite is getting a lot of attention for its seeming support of same-sex marriage. You know, the viewer doesn’t expect that the guy in the ad will have a husband. But for me, it succeeds because it treats gay marriage as more of a reality, rather than being preachy. The world is changing, and our definitions of marriage are changing. So why shouldn’t advertising change too? Nice job.