Baseball, Hot Dogs, Apple Pie, And Chevrolet

This 1975 Chevrolet commercial featured a jingle that became a classic. It came out more than 10 years before I was born, but “baseball, hot dogs, apple pie, and Chevrolet” is still familiar to me. I don’t know why jingles are rare in current commercials. They can be extremely catchy, and I think it’s a proven fact that people have better recall when presented with a song (that was pretty much the purpose of Schoolhouse Rock). Here’s another ad from 1975 with a famous jingle. Even if you don’t eat Big Macs, there’s a pretty good chance you know the ingredients.

So that brings me to these new Chevy ads, which show a variety of people (most too young to remember the original) singing the catchy jingle. That little girl is just adorable. There’s also two shorter, stand-alone commercials featuring Detroit Tigers stars Prince Fielder and Justin Verlander singing quietly to themselves while on the field. It’s fortunate that the Tigers have two really marketable players. If they had the roster of say, the Astros, Royals, or the 2003 Tigers team, these commercials probably wouldn’t have been made.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to Baseball, Hot Dogs, Apple Pie, And Chevrolet

  1. Stéphane Dumas says:

    Still a very cool jingle to hear after all these years. I was very young then and being a Canadian I wonder if there was a Canadian edition of that jingle?

    That Chevrolet jingle was adapted in other countries like South Africa with “Braaivleis, Rugby, Sunny Skies and Chevrolet” http://www.youtube.com/watch?v=x1wvQ7ERXhY and in Australia for GM’s subsdairy Holden with “Football, Meat pies, kangaroos and Holden cars”. http://www.youtube.com/watch?v=s4Ic3RqPIJo

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