200 Years Of Citi

Big banks aren’t held in the highest esteem these days. That might be the understatement of the year. I don’t really have a strong opinion one way or the other about banks, but I will say that things are rarely as simple as good/evil. I’m here to write about and review commercials, not talk about the specific brands or products (though I do end up doing that fairly often). And I’m really liking this commercial celebrating the 200th anniversary of Citi.

I think it’s a great one, despite the decidedly unstellar reviews on YouTube. Again, that probably has more to do with the unpopularity of Citi. It’s hard to tell how much impact Citi had on these historical events, but it’s cool to be reminded of them. The cinematography/narration are crisp, and the music is pleasant. Staying in business for 200 years is pretty damn impressive, too.

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

7 Responses to 200 Years Of Citi

  1. Michael Lodato says:

    Solid review, I was surprised more people didn’t like it either it’s quite inspiring. I’ve been trying REALLY hard to find the name of the song / music in the commercial. Any ideas?

  2. Ben says:

    the black guy @ the ATM is a nice touch, sudgesting they had a role in then civil rights movment and the wind turbine on the ipad sudgesting theyr on the cutting edge, it’s all very presumptive.

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