The Guardian’s Shocking Story Of Three Little Pigs

It should come as no surprise to hear that traditional newspapers are struggling to survive. With the 24-hour news cycle and competition from the Internet, newspapers are discovering that they must adapt or die. This brilliant advertisement created by BBH for The Guardian uses the famous fairy tale of “Three Little Pigs” to paint a 21st century picture of open journalism. Through both traditional means and Internet/social media coverage, the story unfolds as it never has before. One of the best adverts I’ve seen in a long time.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to The Guardian’s Shocking Story Of Three Little Pigs

  1. Mike says:

    Wow. That’s a hell of a commercial.

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