Super Bowl Retrospecticus: Reebok’s Terry Tate

Writing about the Terry Crews/Old Spice ads today reminded me of a classic Super Bowl commercial: Reebok’s Terry Tate. You can definitely see similarities. Then I remembered that I had written about Terry Tate early-ish in the life of this blog. So here’s the post I wrote, originally on June 20.

Today, AdFreak compiled a list of the 10 funniest commercials of all time. #4 on the list was Reebok’s hilarious Terry Tate: Office Linebacker. Despite only being shown on national TV once (during Super Bowl XXXVII), Terry Tate was turned into a series of online videos that became a huge hit before YouTube. Here are some highlights.

Although these spots were comedic gold, there was some criticism regarding the connection to Reebok. According to USA Today’s Ad Meter, only 55 percent of respondents knew that it was a Reebok ad, far below the desired result. Still, for those of us who appreciate advertising for the amusing factor, Terry Tate is a Hall of Fame player. Besides, what workplace couldn’t use an Office Linebacker?

About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to Super Bowl Retrospecticus: Reebok’s Terry Tate

  1. Mark says:

    I think that the commercials were super heavy on the humor and too light on the product placement… unlike the Old Spice ads, your weren’t aware that TNT was geared up by Reebok or anything else… the Old Spice ads you are brought into the absurdity by the product…

    Now, I think Terry Tate would make for an excellent web campaign for a new Reebok shoe…

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