DirecTV Sez: Don’t Wake Up In A Roadside Ditch
January 2, 2012 4 Comments
Happy New Year everyone! I hope you spent it with friends, family, and perhaps your favorite intoxicating substance (whatever that might be). Now then…to what is a VERY early contender for funniest commercial of the year, by DirecTV.
So apparently, cable causes major life problems. It’s fun to look at how advertising influences future advertising. I see a clear parallel between this DirecTV spot and Old Spice’s The Man Your Man Could Smell Like. Both have surreal and compelling copy and you WANT to see where they’re going. And “don’t wake up in a roadside ditch” is one of the most memorable lines of the last few years, up there with “I’m on a horse” or “And can I get a hot tub?” When you’re watching the game with people and a commercial has everyone laughing, you know it’s a keeper. Thank you for cracking me up, DirecTV.