Audi Owners Associate With Stupid People

I have mixed feelings on this new Audi campaign, entitled “The Best”. The campaign is fairly amusing, but I’m not sure if it serves as the best advertisement for Audi. I think many viewers would have a takeaway more along the lines of “those clueless people” rather than “Audis are great”. At least that’s how it was for me…I forgot these were Audi commercials until the 3rd time I saw them. And there’s an inherent snob appeal…I bet a lot of people actually DON’T know about Honus Wagner, Vermeer, and Phil Jackson.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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