Work I’ve Done: Cincinnati Bengals Spec Print Ad
September 20, 2011 2 Comments
These are promotional posters I did for the Cincinnati Bengals, with the help of an NYC graphic designer. Recently, ESPN named the Bengals last in their franchise rankings for the four professional sports leagues. While the team and ownership leave a lot to be desired, this advertisement will focus on the game experience. There are two versions: one only has the keywords, while the other has keywords and additional smaller copy. I worried about whether people would actually take the time to read the copy. I’m putting up smaller versions of these to allow for side by side comparison. If you want to read the copy on the right-side poster, you can just click directly on the image.
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Sorry but when I see this ad and all of its wonderful adjectives all I can think of is Tiger Shit. It doesn’t help when the first one is one “I” away from spelling it outright.
Maybe the shit was a sort of subconscious thing…I wrote these in the summer when everyone was expecting a 2-14 season. And that was the point basically, that even if your team is shitty, going to an NFL game is still fun. I might be revamping this one, with with making the playoffs and actually having marketable people on the team again.