Kingsford Makes Grilling Seem Glum

I know what Kingsford is going for in this spot and “slow down and grill” isn’t a bad tagline, but this one just seems very depressing to me. The people are smiling and seem like they’re having a good time, but the tune is a total buzzkill. What’s next? Jeff Buckley’s “Hallelujah”? (an amazing song by the way but not so jaunty). I was going to draw a comparison between Weber’s ad that’s been getting a lot of airtime (I wrote about it here), but then I realized that comparing commercials between gas and charcoal grilling isn’t the best idea. But still. Kingsford…your charcoal makes for tasty barbeque, but stop making me feel sad.

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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