The Only Man Who’s More Interesting Than The Most Interesting Man In The World

Dos Equis’ “The Most Interesting Man in the World” is a great advertising campaign. I’m sure you know the commercials, but in case you want to see them again, here’s the entire collection. The ads work, well, simply because the character is so damn interesting. He’s the guy you hope you sit next to on a plane instead of the snoring man or obese woman you’ll inevitably sit next to. He’s had great adventures, Chuck Norris-style hyperbole is applied to him, and he gives very manly advice. The campaign was a huge success for Dos Equis, increasing their sales, and exposing America to a Mexican beer other than Corona.

But as interesting as The Most Interesting Man in the World is, did he ever do what John Jameson did?

Badass. Maybe it’s because this commercial combines three things I love: history, whiskey, and Ireland. But to me, this singular ad surpasses anything of Dos Equis. Which is a big accomplishment.

About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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