Heineken Makes a Cool Entrance

Back in junior year of college, one of my friends/roommates decided we should have a “classy” party at our apartment. We dressed up in classy clothes, put together a classy jazz soundtrack for the night, bought a classy sounding keg of Stella Artois and other fine libations, and got ready for a night of highbrow conversation. Within an hour, we were out of our stuffy clothes, trashy hip-hop was blaring from the speakers, and we were doing beer bongs and keg stands.

The point is, we weren’t very classy and our attempts to try failed hilariously. I thought about this experience when I saw this new spot for Heineken. This is a very cool commercial, helped out by the music of The Asteroids Galaxy Tour, whose singer bears a striking resemblance to Avril Lavigne. Much like Heineken’s 2008 Beertender ad, the tune adds a special cache to the brand as an upscale hipster option. If only we all could make that kind of first impression…

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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