Heineken Makes a Cool Entrance

Back in junior year of college, one of my friends/roommates decided we should have a “classy” party at our apartment. We dressed up in classy clothes, put together a classy jazz soundtrack for the night, bought a classy sounding keg of Stella Artois and other fine libations, and got ready for a night of highbrow conversation. Within an hour, we were out of our stuffy clothes, trashy hip-hop was blaring from the speakers, and we were doing beer bongs and keg stands.

The point is, we weren’t very classy and our attempts to try failed hilariously. I thought about this experience when I saw this new spot for Heineken. This is a very cool commercial, helped out by the music of The Asteroids Galaxy Tour, whose singer bears a striking resemblance to Avril Lavigne. Much like Heineken’s 2008 Beertender ad, the tune adds a special cache to the brand as an upscale hipster option. If only we all could make that kind of first impression…


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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