May 6, 2012 14 Comments
A quick aside: I’m a drinker, and not a smoker. But I find it utterly bizarre that alcohol commercials are so pervasive, while advertising for tobacco is virtually non-existent. Which one is more immediately harmful?
That out of the way, I really like this commercial celebrating Bacardi’s 150th year. Yes, it is stylistically similar to some Heineken work, but Bacardi’s is still a lot of fun. The song is “Chambermaid Swing” by Parov Stelar. This seems like a type of spot that could be the start of a campaign, showing people partying with Bacardi over the years.