Corona Light Misses The Mark

I enjoyed Corona Light’s Stan. But when doing an advertising campaign where all spots have the same formula, the writing has to be spot-on or the whole thing will fizzle. Take the Real American Heroes/Real Men of Genius campaign for Budweiser. There were more than 200 of these radio spots spanning 10 years. They all were basically the same, but the writing was so great that they were incredibly successful. For a more current example, here’s DirecTV’s awesome campaign. But Corona Light’s Mark falls a little flat. We all love Facebook and social media (this is today’s big news story), but it’s just not as accessible as Stan the working man. The song, which was unexpected and hypnotic before, is now pretty predictable. Plus, Stan is a funnier name than Mark. Is Mark based off Mark Zuckerberg? Hmm…

I’m A Fan Of Corona Light’s Stan

This is the type of commercial that I could write a lot about. But sometimes, the less said the better. I love it. Adweek is a fan of Stan too.