September 10, 2011 Leave a comment
Artist: Ben Harper, Song: “Amen Omen”
I think Liberty Mutual’s ongoing campaign focused on social responsibility is quite underrated, and often overshadowed in the very competitive area of insurance advertising. In the past, the spots featured the lovely music of Hem, but now it’s the chill and pleasant sounds of Ben Harper. I don’t know if Liberty Mutual is really as responsible as they claim, but encouraging altruism is a great angle.
Artist: Public Enemy, Song: “Harder Than You Think”
Public Enemy’s music in a commercial for Kmart Fashion? OK…