Infiniti: Rich Dudes And Kids Throwing Snowballs

Infiniti’s new winter ad features a rivalry between a BMW guy and an Infiniti guy that turns into a snowball fight. It’s a continuation of last year’s commercial. This time around, Rich BMW Dude once again pelts Rich Infiniti Dude. But now, Rich Infiniti Dude gets his son and friends to unleash a barage at Rich BMW Dude, who ducks for safety in his Beamer. Admittedly, it’s pretty funny. But what’s the ultimate takeaway? That BMW owners are dicks? Infiniti owners are dicks? Luxury car owners are dicks? Sometimes when commercials get too humorous/gimmicky, the brand identity and message can get lost. And I think this happens here.