What’s That Song? Part XXIII

Artist: Ra Ra Riot, Song: “Boy”

I wrote about this Honda Civic commercial back in October, but now it’s getting played again. I still think it’s a pretty stupid and self-absorbed ad, but the song sounds great.

Artist: The Kicks, Song: “Good Morning”

A new Lowe’s commercial. The smell of freshly cut grass really is nice…well, except for my allergies. The visualization of the smell that Lowe’s uses is a little too evocative of a noxious gas for my tastes though. And if morning also involved waking up to this crappy song, I think I’d just go back to sleep.

Artist: Oxford, Song: “Naked Eye”

Another new Lowe’s commercial. Nice and colourful. I like the song, it be catchy.

Artist: The Features, Song: “How It Starts”

Hot, hot commercial for the 2013 Ford Mustang. Looks and sounds great.

Matthew Broderick’s/Ferris Bueller’s Day Off In A Honda CR-V

A lot of Super Bowl commercials are being released early online this year. It also looks like car companies will be heavily represented in the advertising, a cautiously good sign that consumers might be more willing to take on big-ticket purchases. One of those spots that has already been a viral hit is for the Honda CR-V. It features a now middle-aged Matthew Broderick reprising his breakout Ferris Bueller role. Only that it’s Matthew Broderick skipping out on a day of filming. Here’s the extended version.

It’s an entertaining spot and a nice tribute to a classic movie. People love ’80s nostalgia (Ferris Bueller’s Day Off came out in June 1986, when I was 2 months old…) The commercial is a centerpiece to the Honda CR-V Leap List campaign, of which I found the first two released spots to be fairly stupid. The only question: will having these spots up before the Super Bowl reduce their buzz impact during the big game? Oh, and this is an article from Adweek about how the ad came to be.

Honda’s Lame Hipster Spot

This is Tim Kendall. He’s some guy. Looks like a lame hipster to me. Oh…but he’s got 4 friend requests on Facebook. Hot shit. He says he was born cool. Very modest, Tim. This is his new Civic. Sweet, Tim. This is where he works. Oh so edgy. These are his tickets to the show of the decade. Ra Ra Riot…haven’t heard of them. Andy Meyers has. Their song “Boy” is playing. It actually sounds pretty cool. These are his friends…super. This is the girl he went out with last night, Amanda. Oh neato, he can talk to her hands free. Now they’re at the show. It’s gonna be awesome, guys! And clearly, I don’t care.