Work I’ve Done: Cincinnati Bengals Spec Print Ad

These are promotional posters I did for the Cincinnati Bengals, with the help of an NYC graphic designer. Recently, ESPN named the Bengals last in their franchise rankings for the four professional sports leagues. While the team and ownership leave a lot to be desired, this advertisement will focus on the game experience. There are two versions: one only has the keywords, while the other has keywords and additional smaller copy. I worried about whether people would actually take the time to read the copy. I’m putting up smaller versions of these to allow for side by side comparison. If you want to read the copy on the right-side poster, you can just click directly on the image.