April 10, 2012 1 Comment
This Cadillac CTS commercial starring Kate Walsh came out in 2007, but it’s still one I remember vividly. If I wrote Commercial Society back then, I have a feeling this would have been one of my most popular posts.
A great ad and weirdly sexy. I love Kate’s voice…she sounds a little bored when she’s describing the car’s features. But it all leads up to the ridiculous (and brilliant) tagline “When you turn your car on, does it return the favor?” I Googled that phrase, and it was all over the place after the spot debuted. We finish with a suggestive close-up of Kate’s (or some female’s) high-heeled foot, and hear the powerful sounds of Hum’s “Stars” as the car zooms off. I’ve watched a lot of commercials since this one, but it takes a special ad to stand out.