Wow. Ballsy. A commercial that’s simply slathered with saucy sexual suggestiveness. It reminds me of a recent Crystal Light commercial, except that Liquid-Plumr’s is one big innuendo. Even after the fantasy, there’s meat and melons…very unsubtle imagery. I think it’s a smart move for brands that are “there” (fairly well-known but not highly discussed) like Liquid-Plumr or Crystal Light to have such splashy spots. We’re talking about them now, right? I’m just waiting for Drain-O’s “oh ohh ohhh” response.

It’s a cute Yoplait commercial with a girl taking her mother’s “one of each” advice literally. But I’m posting this on here for a different reason. I was thinking about a spec ad with almost the exact same idea (albeit with college-aged males and Doritos). But I didn’t write it down. So that’s motivation to get more of my own writings on the blog…look for those soon.

I don’t have kids, so I wouldn’t know…but is parenthood this dorky? Because this is just hard to watch.

Artist: Elvis Presley, Song: “Can’t Help Falling In Love”

An artistically pretty commercial for Axe paired with a classic Elvis song. Although I think I actually like the UB40 version better. And I guess anarchy would result if people dropped everything the instant they saw someone they were attracted to.

Artist: Rusted Root, Song: “Send Me On My Way”

Enterprise has been using “Send Me On My Way” in its campaigns for the last year. That song makes a lot of sense for a rental car company. It’s a tune that most people know, but a lot don’t know what it’s called and even fewer are aware of the artist. A deeply evocative song, it conjures up images of carefree childhood imaginations and adventures…and it’s probably most famous for its use in the movie Matilda.

I actually saw the “interviews” spot first and thought it was mean to get rid of him like that. But after seeing what let up to his presumed death, it’s a nice (and memorable) way to go out. Godspeed, Priceline Negotiator. Also…live long and prosper, William Shatner.

Geico’s “Easier Way To Save” campaign continues. You might lose weight if those popular middle school girls were following you around always saying “Ew. Seriously? So gross.” Of course, you’d probably raise both eyebrows and the suspicions of the authorities. I say that watching every episode of Hoarders would keep your appetite down. And if having the TV on constantly made your electric bill expensive, maybe you could talk to the hamster guy. Geico’s other suggestions for saving money: a home security panther and karaoke dating. Funny spots, as always.

Is anyone going to buy Bud Light Platinum? It seems like a silly gimmick, but it does have more alcohol than regular Bud Light and that bottle is rather dapper. So the answer is a firm “maybe.” Anyway, this commercial is so incredibly dull.

#2 Pepsi Max “Checkout”

I feel like I’ve seen this one so many times before. Only now, it’s got Regis! Yeah…lame.

#1 Go Daddy “Body Paint”

Here’s the Wikipedia entry for self-fulfilling prophecy. Go Daddy always has the worst Super Bowl commercials, so we expected more of the same. And shockingly, they sucked. Really, I think Go Daddy could somehow make a great commercial and people still wouldn’t like it based on previous experiences.

Dishonorable mention: Most of the commercials being online well before the Super Bowl. I know social media is important, but there’s a certain magic to seeing a brand new commercial for the first time during the Super Bowl and saying “now THAT’S brilliant.” When commercials are online for a whole week, it really lessens that experience.