Tuesday Throwback: The McDonald’s Swing Baby
January 28, 2014 2 Comments
I haven’t done one of these in more than a month, so now I’m back at it. Anyway, Super Bowl commercials can be tricky. Since it’s such a wide audience, advertisers have to create work with wide appeal. Inevitably, many Super Bowl commercials tend to cater to the lowest-common denominator, and I feel like there’s often only a handful of great spots. This is a popular one from 1996 that I remember fondly. The baby’s in her swing….she’s happy, and then sad. Why? Well, on the upswings, she sees the McDonald’s Golden Arches sign. And on the downswings, it’s gone. Also, that baby is like 19 now.