Ford Says “And” Is Better Than “Or”
May 20, 2013 5 Comments
These Ford commercials have been getting a lot of play lately. The premise is that Ford’s vehicles have a lot of options, so you don’t have to choose between and/or. They’re comedic, but the problem is that when the joke falls flat, the ads lose effectiveness. It’s a campaign, so there are many spots. I’ve chosen the two that I’ve seen most often on TV. One has a couple extolling the Ford Escape’s foot-activated lift gate and great gas mileage…and transitioning to a daydream about a bed or breakfast. The other has a couple talking about the Ford Focus’ voice activated system and great gas mileage, and imagining going to a Chinese restaurant and eating sour chicken (not sweet and sour chicken). They just seem kinda meh to me…not great, not terrible, and ultimately not that memorable. Though I did chuckle a little bit at the sour chicken faces.