This Booking.com Commercial Is Pretty Booking Memorable
January 23, 2013 24 Comments
It’s fine if you haven’t heard of Booking.com. I hadn’t either until I saw this commercial tonight. And there’s a very simple reason for that. Booking.com is a travel site owned by Priceline based in Amsterdam that has been hugely popular in Europe, but isn’t a household name in the U.S. But now Booking is going for the American market, and this splashy spot created by Wieden+Kennedy Amsterdam is an interesting debut.
It starts with the bombastic voiceover. And then something odd happens. With the line “you got it booking right”, the narration keeps using the word “booking” in place of a certain profanity. That’s a real attention grabber. The intentionally overdramatic acting is entertaining. It’s not an amazing ad, but it’s definitely memorable. And for a company trying to get a foothold in the crowded American travel market, it accomplishes the goal.