This Magical Commercial From Norway's Wideroe

Airlines have a terrible reputation in the United States. But they’re created some great advertising worldwide. Just looking back at the archive of my blog, I find an adorable ad from American Airlines, this epic spot for British Airways (one of my favorite from last year), and these United Airlines commercials which get a boost from Rhapsody in Blue. Add another great airline ad to the roster. This ad for Norwegian regional airline Wideroe has a whole lot going for it. Beautiful setting, a cute kid, the kindly grandfather who vaguely resembles an older and friendlier Sig Hansen, and a nice song (“Youth” by Daughter). A story about a magic trick ends up being magical itself.

10/2 update: An in-depth look at this spot from Adweek.

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