Old Spice: I Will Live Forever
July 27, 2012 Leave a comment
It’s finally time for the London Olympics. As Adweek notes, most Olympic commercials tend to be serious, like “Best Job”, a great ad which I never wrote about for some reason. But serious isn’t in Old Spice’s brand identity. I feel like it’s harder to do great work that’s humorous, but Old Spice really excels in this aspect. Those are some manly premium table crackers!