Corona Light Misses The Mark
May 18, 2012 2 Comments
I enjoyed Corona Light’s Stan. But when doing an advertising campaign where all spots have the same formula, the writing has to be spot-on or the whole thing will fizzle. Take the Real American Heroes/Real Men of Genius campaign for Budweiser. There were more than 200 of these radio spots spanning 10 years. They all were basically the same, but the writing was so great that they were incredibly successful. For a more current example, here’s DirecTV’s awesome campaign. But Corona Light’s Mark falls a little flat. We all love Facebook and social media (this is today’s big news story), but it’s just not as accessible as Stan the working man. The song, which was unexpected and hypnotic before, is now pretty predictable. Plus, Stan is a funnier name than Mark. Is Mark based off Mark Zuckerberg? Hmm…
About joshw24
… you were right about “Mark” and this commercial. And comparing it to Budweiser’s “Real Men of Genius” campaign is a bit harsh… that was a legendary campaign and I had no idea that it went that long, as you said, the writing kept it fresh and each add was seamlessly woven into the times…
Have you seen the new Corona Light campaign? The sheep (from “Stan”) has returned and has many new adventures!