The Miracle Whip Witch Hunt
February 25, 2012 11 Comments
As a white person, I have a passion for mayonnaise. A sandwich just isn’t right without a generous coating of the creamy white stuff. I’ve recently switched over to light mayo…it tastes the same but it’s much lower in fat and calories. Clearly, choosing condiments for my sandwich is a pretty pivotal part of my day.
I’ve got love for Miracle Whip too. It’s a different taste for sure…sweeter and tangier, but it’s good. I still think I give the nod to mayo, but Miracle Whip can be a nice change. But Miracle Whip might have an image problem. Apparently, there are people who say they hate Miracle Whip without even trying it. How closed-minded! These perceptions are addressed in a bold new campaign created by mcgarrybowen. The first commercial compares hating Miracle Whip without trying it to be like a witch hunt. The second spot alludes to Hawthorne’s The Scarlet Letter, which seemingly everyone except me had to read in high school English class.
They’re definitely bold and memorable commercials, which are also stylish and well-directed. But ehh…I find them to be pretentious and a tad stupid. Are people THAT serious about Miracle Whip? As much as they’d love to push the Miracle Whip/witch hunt connection, I think some long-dead people around Salem might disagree. I’m interested to see how feedback is for these commercials, because they’re probably love it or hate it. Much like Miracle Whip itself.