January 30, 2012 1 Comment
A lot of Super Bowl commercials are being released early online this year. It also looks like car companies will be heavily represented in the advertising, a cautiously good sign that consumers might be more willing to take on big-ticket purchases. One of those spots that has already been a viral hit is for the Honda CR-V. It features a now middle-aged Matthew Broderick reprising his breakout Ferris Bueller role. Only that it’s Matthew Broderick skipping out on a day of filming. Here’s the extended version.
It’s an entertaining spot and a nice tribute to a classic movie. People love ’80s nostalgia (Ferris Bueller’s Day Off came out in June 1986, when I was 2 months old…) The commercial is a centerpiece to the Honda CR-V Leap List campaign, of which I found the first two released spots to be fairly stupid. The only question: will having these spots up before the Super Bowl reduce their buzz impact during the big game? Oh, and this is an article from Adweek about how the ad came to be.