Tuesday Throwback: That Time Burger King Stopped Selling The Whopper And People Freaked Out

The Whopper is Burger King’s signature sandwich. So what would happen if it stopped being sold? Spoiler alert: people were upset. This was the opening spot of Burger King’s aptly named “Whopper Freakout” campaign. I’ve also included a longer, behind the scenes look. In subsequent ads, customers got a Big Mac or a Wendy’s Single instead of a Whopper, and were similarly pissed and confused. Fun, award-winning work.

Get Rich With Miller High Life

Miller High Life is one of my cheap beers of choice. As the “Champagne of Beers”, it’s tasty and extra bubbly. They have a rather odd new ad campaign created by Leo Burnett. The commercials star a soft-spoken young man named Rich, who, befitting his name, is rich. At least in a sense. He might not be rich in money, but he’s got a good dog and good friends. And drinks High Life. But the grainy black-and-white footage and deadpan voiceover: are they clever, ironic, or just pretentious? I’m not really sure what to make of these.

Dish Network’s Hopper Kangaroo

Has this kangaroo replaced the Boston Guys in Dish Network’s Hopper commercials? I hope so, since I found the Boston Guys to be obnoxious. The kangaroo (voiced by Rebel Wilson) is pretty cute though.

Who Is AT&T’s Lily?

The commercials featuring AT&T’s attractive saleslady Lily have been running for a few months now. Lily is played by Milana Vayntrub.

Andrew McCutchen: Pittsburgh Pirate, Lox Thief

It’s Opening Day! Yay! One of baseball’s rising superstars over the last few years has been Andrew McCutchen. Last season, Cutch won the National League MVP and led the Pittsburgh Pirates to their first winning year and playoff berth since 1992. It really was good to see the Pirates win, although as a Reds fan, it wasn’t fun to see them knock us out of the playoffs. Anyway, Andrew McCutchen stars in this new commercial from the long-running and well-loved “This Is SportsCenter” campaign. McCutchen, the Pirate Parrot, and a host of other lesser known pirate mascots (East Carolina’s Pee Dee, Seton Hall’s Pirate and the Tampa Bay Buccaneers’ Captain Fear) raid the spread at a SportsCenter breakfast meeting. Cutch’s “The lox. Plunder the lox” line is fantastic.

Ford Takes A Shot At Cadillac With This Environmentally Conscious Commercial

Earlier this year, Cadillac debuted a very polarizing ad for its new ELR. I didn’t cover it on this blog, but here it is.

Many found the rambling monologue of the rich middle-aged guy (played by Neal McDonough) to be insufferable. I tend to agree with that assessment. His speech plays into stereotypes of Americans as aspirational, Type A personalities who spend all their time working, and then die. Of course, people who liked the commercial note that much of the copy points to the reason why America has been so successful economically over the years, and why many people have been able to buy luxury items such as Cadillacs. But would the blustery blowhard in the spot really be interested in an ELR, a plug-in hybrid? I kind of doubt it.

So Ford created a direct response.

I like Ford’s a lot better. Sure it’s a bit smug, but it’s got a few things going for it. First, it has a real person as the protagonist instead of a fictional character. The speaker is Pashon Murray, founder of Detroit Dirt. Pashon explains why she does what she does, and that it’s for the betterment of the country and the world as a whole. And the last line “that’s the upside of giving a damn” is an absolute killer. I think this one has to go to Ford.

 

Dudes Named Ronald McDonald Love Taco Bell’s New Breakfast

Today, Taco Bell launched its new breakfast, featuring items such as the AM Crunchwrap and the much hyped Waffle Taco. Since my personal experiences with Taco Bell are mostly a soupy mixture of disappointment, poor life decisions, and indigestion, I’m pretty wary of their food (except the Cinnabon Delights, those are amazing). Indeed, many early reviews coming in are ranging from mediocre to quite bad. But their new commercials, directed by Errol Morris, and created by Deutsch L.A. are pretty brilliant and funny. They feature random guys with the unfortunate name of Ronald McDonald finally putting their names to good use. And they’re big fans of Taco Bell’s new breakfast.

3/30 update: Some critics note that this idea was also funny when Jack in the Box did it 12 years ago.

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